Solopreneur advantages are not always those counted by money. And neither are solopreneurs abundantly more fortunate than professionals who work for someone else. As solopreneurs, most of us are motivated to work hard in life in general for many other reasons. For some of us these life-drivers are worth looking at as potential business assets.
What is your area of maximum self-motivation in life and not just in work? What kinds of activity make you feel excited, energetic and enthusiastic? What kind of “end-prizes” in life get your eyes moistening in anticipation? If you have any of these 3 shiny goals in mind that drive you to act, excel and achieve in life generally, maybe that’s exactly what you should focus on to multiply your solopreneur advantages in business as well.
Does the idea of success motivate you? Not just as money, but as recognition and reputation too?
Solopreneurs who like the idea of success are generally those who like to visualize success. Visualizing success is a powerful tool for self-actualization. Most people visualize success by seeing themseves in their minds as “receiving a lot of public recognition” or “receiving awards that spike reputation”. Visualization is great and cathartic. But dreams can’t produce results. Only action can. The way to convert your dreaming of success into an actual solopreneur advantage is to convert visualization into action.
But how do you actionize your visualizations? Did you know that so long as you do not obstruct action in some deliberate way, or don’t give into lethargy, your visualization itself has the ability to precipitate action on its own?
In the article titled “How to Use Visualization to Achieve Your Goals” by Frank Niles, the scientific way visualization spontaneously converts you into action-mode is beautifully explained.
“Before we can believe in a goal, we first must have an idea of what it looks like. To paraphrase the old adage: we must see it before we can believe it. This is where visualization comes in, which is simply a technique for creating a mental image of a future event. When we visualize our desired outcome, we begin to “see” the possibility of achieving it. Through visualization, we catch a glimpse of what is, in the words of one writer, our “preferred future.” When this happens, we are motivated and prepared to pursue our goal.
Visualization should not be confused with the “think it and you will be it” advice peddled by popular self-help gurus. It is not a gimmick, nor does it involve dreaming or hoping for a better future. Rather, visualization is a well-developed method of performance improvement supported by substantial scientific evidence and used by successful people across a range of fields. According to research using brain imagery, visualization works because neurons in our brains, those electrically excitable cells that transmit information, interpret imagery as equivalent to a real-life action. When we visualize an act, the brain generates an impulse that tells our neurons to “perform” the movement. This creates a new neural pathway — clusters of cells in our brain that work together to create memories or learned behaviors — that primes our body to act in a way consistent to what we imagined.”
Does the idea of challenge make you feel gung-ho? Do you need the exhilaration of jumping hurdles?
There’s no doubt about it that a solopreneur life is going to be filled with hurdles and challenges of all sizes and shapes. The question is: Does that make you shake and shiver? Or does that make you all excited and energized and ready to jump? We also need to question why some people actually invite challenges into their lives? Could it be that they prefer setting up their own challenges to overcome rather than letting life throw up the unexpected?
Anyway, to become a solopreneur who can turn every negative into a positive advantage, you have to become someone who relishes setbacks and likes the thrill of overcoming them with ingenuity and smartness. For that, you should be able to first see negative things as positive so you can then tackle them. If you persist in seeing everything standing in your way as negative, where will you find the clever ways of turning it all into an advantage?
In an article title “Is challenge a good thing?”, the author Gabor Hosszu writes:
“We all see the world differently so we might see challenge differently as well. The reason for this is often in the mindset. People with passive mindset may see a challenge as another opportunity to fail, and failure equals disappointment. Disappointment is already a negative feeling that is often accompanied by decreasing self-esteem. Who wants to risk experience all for some success that may or may not come? So, they’ll end up not even trying, even the things they always wanted.
People with an active mindset, however, welcome and embrace challenge. They want to experience something new, taste success or learn from defeat. They want more than the status quo, they want the get better. They try the things they want, learn from the experience, grow as a person.
Does the idea of authority get your juices flowing? Things like knowledge, expertise, experience?
We have all grown up on the adage that “knowledge is power”. At school and college, we were told that knowledge comes from extensive reading, and then questioning all that we have read within our own minds. Our minds then assimilate and “metabolize” our insights into knowledge that we call our own. Knowledge projected out and utilized to affect other people is authority.
The more knowledge you have the more powerful you become. You are able to sway people with your thought-leadership and then monetize your knowledge into wealth. This is quite true of solopreneurs in businesses online, because most of them engage in “inbound content marketing” … which is, in essence, all about making money from your blogging using your knowledge power.
But there’s a very different take on “knowledge power” from Anthony Iannarino of the the Sales Blog, where he writes that knowledge is no longer the power we need … wisdom is the real power that produces the solopreneur advantages.
“There was a time when knowledge was power. Knowledge was power because so few had it and because so little was known by anyone. Then knowledge was power because so few had access to education, to facts, and to information. And then it was power because it was hard to find, hard to access, hard to organize, and hard to understand. None of this is still true. Now knowledge is something less. The Internet has made knowledge ubiquitous. Facts and information are easy to find, easy to sort and organize, and easy to understand. And it is portable. What used to serve as a differentiator and a source of power is now neither.
What is increasingly valuable is wisdom. In sales, wisdom is found in business acumen. It is the advisor in “trusted advisor.” That makes wisdom rare, and it being rare is what makes it power. Wisdom is made up of knowledge, experience, and understanding. Wisdom is what allows a person to make decisions, to offer advice, and to achieve the best possible outcome in a given situation. It is a deep understanding of how things work. Wisdom is insight. It’s the ability to diagnose and to size up a situation where much is unknown, discerning what is wrong, what is missing, and what might improve it. It is also intuition; it is what feels right when no knowledge or experience is available.”
So what are your thoughts on this topic? Do share!
This post is incomplete without your input. The community of aspiring digital solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us in the comments field below this post.
This is Article 1 in our “Contented Solopreneur Guide 1: Are you ready to be a solopreneur?”