This guide aims to bring you four different nuances to the key concepts involved in tracking technology and trends for your solopreneur business. You may be brilliant at content strategy. You may know all the latest SEO techniques and the absolutely right keywords to put your articles ahead of your competitors in the SERPs. But are you ahead of the game when it comes to new trends in Artificial Intelligence, Voice Search, Multiscreen Campaigns and Virtual Reality? To remain competitive going forward, you eyes need to be scanning the horizon.
Brand experience is at an inflexion point and soon your content may styart looking drab and dull – and speak volumes of your backwardness in technology – if you cannot up your strategy with “rich-user-experiences”. You’ll have to learn to create content that takes the words “interactive engagement” to a whole new level. It always costs more to be an early adopter of technology because you’ll have to spend on experimentation – but in the long run it may pay handsomely to be ahead of the bandwagon. Be open and ready for a future that going to be very “experiential”.