Find Instagram influencers in your niche, not by how powerful they are, but by what they can do for your business goals. This is the first lesson for content marketing solopreneurs with an eye on social traffic. Instagram influencer marketing is surely a brilliant way to create trust, generate revenue, and instigate meaningful, positive, and sales-driven conversations for your brand. But picking the wrong influencers will only lead to a waste of your time, effort, and money.
You’ll need to focus your time and energy to find the right Instagram influencers. The right influencer would be the one who can weave stories that fit your brand’s vision, who can engage people in interesting conversations around your brand easily, and most importantly, who can keep your brand vibrant and active on Instagram (even when you can’t) and sway the audiences towards favorably viewing your brand.