Welcome to the Contented Solopreneur’s About Page. It’s a truism that the About Page of any website is one of the most read pages. But just because it’s highly visited, there can be a tendency to stuff the About Page with too much long-winded storytelling.
Our back story is going to be short. We’d rather share more of what we believe in, and our list of services we’ve made available on this site. Our attitude and work will speak for itself, we hope.
Who am I?
I’m Shobha Ponnappa, the Founder & CEO of this site. On this site I evangelize solopreneurship.
I help solopreneurs by showing them how to build a beautiful life/work balance, and build their brands and products in ways that use less time and work and produce more results.
Where have I been before?
I’ve been in digital marketing for 35 years. I have worked with over 125 client brands on the extreme cutting edge of digital technology.
In the first 17 years of my career I held positions with three multinational advertising agencies where I worked on large global clients. I rose in the advertising industry to handle high positions in both Creative and Account Planning, and won numerous national advertising awards.
In the next 6 years, I achieved success and international acclaim as an entrepreneur. I became the founder and head of my own avant garde digital content and brand experience innovations company, where I steered the creation of international web innovation projects for my worldwide clients. I had nearly 200 employees of high caliber.
In the last decade or so, I have been an independent solopreneur – a digital marketing specialist/consultant for mid-to-large sized corporates and disruptive entrepreneurial clients in the US, UK and India.
Why this site?
Which of these career phases of my life did I enjoy the most? I have no hesitation in saying that my solopreneur phase has given me everything I want. I tried out many types of online marketing till I discovered that the one unbeatable way to success is via crushing content marketing. I now own both – a supremely satisfying bank balance and a work-life balance that I never even imagined. In short, you could call me a contented content marketing solopreneur!
I have also realized, in hindsight, that I could have made this choice to become a solopreneur at any time of my long career … if only I had not been misled into believing three myths I have now busted!
The myths that got blown in my mind
Myth #1: All solopreneurs are essentially introverts, and those who are extroverts will hate the solopreneur life.
Truth: Absolutely not! In fact, we have all got to get rid of the old definitions of introversion and extroversion. Introverts are just those who have more energy for work when they are alone, versus extroverts who have more energy when they work along with others. It’s about energy levels, and not inhibitions. And most people switch between introversion and extroversion all the time, so it’s ideal if you can decipher what activities you like doing alone and what you like doing with others. It’s that simple to honor yourself and your preferences.
Myth #2: A solopreneur business is a small business. It cannot match the brand eminence of a mid-sized company or a large corporation.
Truth: Absolutely not! This myth comes from the popular perception that all solopreneur businesses are owned either by “mompreneurs” or “homepreneurs” or “self-designated-presidents-who are-also-the-bottle-washers”. If solopreneurs think of themselves in such self-limiting ways, that is all they would ever be. Any solopreneur can be as big a brand as his or her biggest dreams will allow. There are tons of automation tools out there now that break the glass boxes into which solopreneurs cage themselves – and believe they are just doomed to be cats instead of tigers. Be lean and mean and challenge the lumbering companies, is what I say!
Myth #3: When a solopreneur business grows up it will become a huge company with lots of employees and live happily ever after.
Truth: Absolutely not! The aim of starting as a solopreneur business is not to begin small, and later grow sideways and large. In fact, if you’ve tasted the satisfaction of going solo and working on your own terms, without anybody to answer to, and still make millions and billions, why would you have to trade it all in to acquire more “assets” that feel like millstones around your neck? A solopreneur can – and should – aim to grow narrow and tall, and not spread wide, to really succeed. Got that one?
Who this site will help
ASPIRANTS who are considering an online solopreneur business. They need grasp. They’ll need to know the strategies for acquiring the mindset, knowledge, skills and roadmaps for success via ingenious content marketing. They’ll need to know the lay of the land, and which business model is right for them. They’ll also need to know why and how others have chosen this path, and come out immensely successful.
AMATEURS who are setting up an online solopreneur business. They need guidance. They’ll need to avail step-by-step knowhow for every aspect of setting up and running their solo businesses … including developing their strategy, branding, web design, content marketing, email marketing, social media, ecommerce, customer experience and marketing automation.
ACHIEVERS who are running an online solopreneur business. They need growth. They’ll need to find solutions for the knots and tangles they are facing along their journeys, plus cutting edge information on trends, technologies and best practices. They’ll need to keep ahead of the curve and their competitors, and grow their businesses exponentially.
Our inspiration: THE PARABLE OF THE PIPELINE
The Parable Of The Pipeline, that changed our destiny, can change yours too!
Why use content-marketing as a day-to-day pathetic solo grind, when you can use it to build yourself a conduit of perpetual wealth? The incredible Parable of the Pipeline by Burke Hedges has completely transformed our own content marketing, and those of our clients. Our Solohacks Academy mission is to help you recreate this miracle strategy in your solopreneur business too!
What’s the Parable of the Pipeline? Watch this mind-opening video …
Our vibrant CONTENTED SOLOPRENEUR Community
Here’s what you’ll also get as part of being with us on your solopreneur journey! You’ll get smart strategies, tactics, techniques, tips and tricks to take your business towards greater wealth; hot-off-the-press excerpts of the all latest articles on our blog; and exclusive recommendations and deals for books, tools, templates, and other resources.
Other user-friendly features on our site
This site is also being continuously incremented with blog articles, advice, tips, ideas, inspirations and examples (and of course, resources and a site map) to help you, no matter what stage of evolution you are in. For your reassurance, please also see our Disclaimer, Disclosure and Privacy Policies.
These books inspired me no end
I hope they will inspire you too. Click on the images to know more about each book.
Have a great day! And do contact us if you need any information as you browse through this site!