This guide aims to bring you six different nuances to the key concepts involved in building your success attitude for your solopreneur business. Having the right attitude shifts your energy towards success. How does this happen? Energy gets transmitted from you through your work to all whom you touch. It adds inspiration and verve to your audiences’ lives.
There are many small things you can do to bring the right energy and attitude to your content marketing: you can infuse your work with enthusiasm; you can aim your brand towards building greater trust; you can make yourself seen as leading from the edge; you can put every second of time to powerful use; you can persist with quality content-creation and produce magic; and you can succeed in productive networking even if you’re an introvert. Marketing succeeds when you can make your positive attitude infectious!
Enthusiasm is one of the key ingredients that can raise your solopreneur content marketing game to a whole new level. We are talking here about both – your enthusiasm for content marketing, as well as the brand enthusiasm in target audiences that you are able to generate with your marketing. There are no prizes for guessing that unless you are an enthusiastic content marketer, your brand marketing will obviously be lacklustre. It will show clearly that there’s a tired mind behind the marketing, that is careless, unengaged and uninspired.
On the other hand, when you are enthusiastic about your content marketing, your products, services and your personal brand will take on that extra “zing” that makes it feel energetic, vibrant and hot. There will be a palpable buzz that emanates from your brand and makes readers, subscribers and buyers feel that infectious positivity. Some experts even feel that brand loyalty is a passé idea, and if we can create brand enthusiasm, we will have the market eating out of our hands. Try it out – give your attitude, a your brand, a bit more enthusiasm today!
- 4 powerful reasons why you should be a more enthusiastic content marketer
- How to be make yourself more enthusiastic when you don’t quite feel it
- How to translate your personal enthusiasm to your solopreneur brand
- How to translate your brand enthusiasm to your target audiences
Building more trust for your online brand, for solopreneurs in content marketing, is actually a three-way process. Well before your “physical brand” presents its face to the audience, your “informational brand” and your “personal brand” have to make themselves stand out as beacons of trust, credibility, consistency and reliability. Only then will your physical brand have a glimmer of a chance to get a look in.
Are you one of those brands that cannot get past the consumer evaluation of your informational brand and your personal brand … or do your informational brand and personal brand act as successive powerful magnets to lure customers towards your physical brand? What are the extra small things that small brands can do to steadily grow the trust level their audiences have in them?
- Your actual brand, your informational brand and your personal brand: the difference
- How people online consume these three brand facets – and what that means for business
- Where a number of online brands falter: the three traps solopreneurs must avoid
- 4 other credibility-building efforts a solopreneur brand can do to gain and boost trust
When you soar on your strengths and are future-facing, you become opportunity-hungry, as a solopreneur content-marketer. The hungrier you are for opportunities, the faster you grow monetarily, because it is “opportunity-encashing” that separate the speedsters from the the sluggish. Focusing on your strengths and being future-facing are the two secrets to joining the ranks of the highly-successful people online.
In the first place, research shows that solopreneurs who are focused on their areas of strength, and who manage their weaknesses smartly, are not only happier, they are also more physically and financially productive. In the second place, it’s not so much the things you did in your past that count to your readers, as much as the eye you have to the future. People are looking to see if you have what it takes to lead them towards the horizon of change. Being able to do this also has enormous impact on the revenue-potential of your blog because your wealth depends on the quality of “following” you have!
- The first step: identify your strengths to capitalize on and weaknesses to isolate
- Here’s how to take full advantage of both strengths and weaknesses to make more money
- The second step: your past is social proof, but where you are heading is more magnetic
- Practical steps you can take to make yourself seen as a person who leads from the edge
There are tons of articles across the Net teaching content marketers and solopreneurs how to manage their time, without getting overwhelmed by the sheer workload involved in content creation and content promotion. The standard advice on time planning always came down to one thing: “plan your work and then work your plan”. But that is easier said than done!
This article seeks to explain three important systems of time management for you to choose from, to suit your own bio-rhythms and energy flow … the Pomodoro Technique, the Getting Things Done Method, and the Zen To Done System. But before we get into these alternative ideas, there’s something very interesting know about the human brain and how it relates to time management.
- Managing your time by managing your brain – the basic secret of time management
- Time Management Model #1: The Pomodoro Technique with the tomato kitchen timer
- Time Management Model #2: Getting Things Done by the David Allen Methodology
- Time Management Model #3: The Zen To Done Productivity System of Leo Babauta
What is the value of persistence for a solopreneur doing business online using content marketing? And what is the “Persistence Effect”? Successful online businesspeople always say, that one of the most important elements in staying productive and making a lot of money, is to have “persistence”. Persistence, according to the Merriam-Webster dictionary is “the quality that allows someone to continue doing something or trying to do something even though it is difficult or opposed by other people”. Persistence is also “the quality of being able to manage the self”.
Among the qualities you need most as a content marketer is persistence. A large part of time, money, information and effort management, psychologists say, is about managing your self. Your emotional turbulences and energy surges and dips, caused by the stress of trying to stay optimistic, waiting for results, and not seeing much change from day to day, can all be extremely wearying – unless you have the ability to manage the inner you as well as the outer expression of you (i.e. your blog).
- Persistence pays … but not in ways that you think. There’s some magic happening here!
- 3 other serious reasons why persistence must be important in your scheme of things
- Bolstering your patience and beating frustration-spending – the two go hand in hand?
- The most inspiring TED talk on why grit (persistence) is an important trait for success
Can introverts do well at “marketing” and “business” when they seem to shun blowing their own trumpets? Can they really succeed as solopreneur content marketers who need to “mingle” to maximize success? A common assumption, that isn’t at all true, is that only extroverted “people’s persons” are the best suited for marketing, and therefore best positioned for business success. But in fact, what is true is that a lot of introverted solopreneurs, who have chosen the path of online content marketing, have had stupendous successes with projecting their personal brands, building authority and leveraging their influence.
Further, not only are introvert solopreneurs some of the most successful people online, they bring certain skills to the table that extroverts don’t have or cannot cultivate as easily. And some of these exceptional skills of introvert solopreneurs include amazing networking skills! The only difference is that they have a style of networking that is not brash or loud or overt. It’s more quieter, but it’s also more intensely compelling and persuasive!
- Why we must get rid of the old definitions of introversion and extroversion
- Why brand building has nothing to do with beating the tom-tom – and introverts score big
- Why introverts make great business partners – and excel at networking and JVs
- Why introverts succeed so remarkably on the social media – unexpected, isn’t it?
So what are your thoughts on this topic? Do share!
This post is incomplete without your input. The community of aspiring digital solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us in the comments field below this post.
In our series of Guides:
- Contented Solopreneur Guide 1: Are you ready to be a solopreneur?
- Contented Solopreneur Guide 2: Is a solopreneur business right for you?
- Contented Solopreneur Guide 3: Looking for solopreneur inspirations?
- Contented Solopreneur Guide 4: Content Marketing Basics Examined!
- Contented Solopreneur Guide 5: Content Marketing Strategy Starter!
- Contented Solopreneur Guide 6: Deep Dive Into Target Audiences!
- Contented Solopreneur Guide 7: Deep Dive Into Brand Strategy!
- Contented Solopreneur Guide 8: Starting Your Content Marketing!
- Contented Solopreneur Guide 9: Growing Traffic And Conversions!
- Contented Solopreneur Guide 10: Top Avenues For Strong Earnings!
- Contented Solopreneur Guide 11: Building Your Success Attitude!
- Contented Solopreneur Guide 12: Tracking Technology And Trends!