This guide aims to bring you four different nuances to the key concepts involved in tracking technology and trends for your solopreneur business. You may be brilliant at content strategy. You may know all the latest SEO techniques and the absolutely right keywords to put your articles ahead of your competitors in the SERPs. But are you ahead of the game when it comes to new trends in Artificial Intelligence, Voice Search, Multiscreen Campaigns and Virtual Reality? To remain competitive going forward, you eyes need to be scanning the horizon.
Brand experience is at an inflexion point and soon your content may styart looking drab and dull – and speak volumes of your backwardness in technology – if you cannot up your strategy with “rich-user-experiences”. You’ll have to learn to create content that takes the words “interactive engagement” to a whole new level. It always costs more to be an early adopter of technology because you’ll have to spend on experimentation – but in the long run it may pay handsomely to be ahead of the bandwagon. Be open and ready for a future that going to be very “experiential”.
For those who are asking: “What is Artificial Intelligence? Why all this hoo-ha? And what’s it got to do with my solopreneur content marketing?”, this article will help. As the length of this article shows, there is some serious learning to be done, for sure … but if you think, “Why bother now, when it all belongs to the future …”, that would be wrong. The future is already here. Artificial Intelligence (also known fondly as AI) is already at the basis of a lot of the digital transformation taking place in online marketing and business.
Unfortunately for content marketers, though, we have not yet reached that stage where we can hand a computer a blank sheet of paper and tell it to create content on its own. So, if you’re hoping Artificial Intelligence will take content-creation off your workload, and do it all on its own, you have to live in vain hope. I doubt that day will ever come. But if you’re hoping Artificial Intelligence will make content creation easier, faster and more targeted, you are on the right track.
- Solopreneurs who think AI is about robots or wired humans may need to learn more
- Making machines think and take decisions like humans – it has its pros and cons
- 3 main marketing areas where you could use AI to increase efficiency
- 3 content marketing areas where you can give AI a try to work with it
Multiscreen marketing, as solopreneurs in content marketing should understand, is not about having a business or brand presence on lots of screens like laptops, mobiles or tablets. It’s basically about understanding why people are on these different screens, why they are using so many screens and what they are getting out of each one that’s different … and then giving them content that helps them achieve what they find most convenient to do on each screen.
People may use some screens for having fun, some other screens for gathering information and making purchase decisions, or yet some other screens for connecting with others. If you take the trouble to dig beneath their device-driven activities, and see what people do and figure out why, you’ll notice a very clear, consistent, and predictable pattern of usage emerge. Following these patterns can help you craft a content marketing campaign that is people-relevant and not just device-relevant. The idea is to create multiscreen content marketing campaigns that are more compelling, meaningful, and memorable for people.
- An interesting case study to see how brands can use multiscreen campaigns
- Step #1 for multiscreen campaigns: beware making all the wrong assumptions
- Step #2 for multiscreen campaigns: know how your customers use their screens
- Step #3 for multiscreen campaigns: build coherent cross-screen campaigns
The advent of “voice search” was making content-marketing solopreneurs like me imagine all kinds of mythical things. I thought voice search would be completely different from typed search in Google, and I’d have to change my whole strategy of content marketing to keep up. But guess what? In the end, voice search isn’t so very different from regular search after all, as I discovered, to my utter relief. It’s possible with a few small tweaks to my search engine optimization, and a wee bit of difference to my writing, I can still do well enough. The only thing is that it’s going to be a darned sight more difficult to rank on Google, because we (all zillions of us online) now have to fight for something called “Position 0”.
What is voice search? Wikipedia (the Lord of Online) declares: “Google Voice Search or Search by Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data upon entering information on what to search into the device by speaking.” Optimizing for voice search requires some slightly different tactics from those for traditional SEO, but if you develop some deeper insight into these search queries, you could score with audiences searching by voice.
- How far have we all come with voice search … and what’s happening around us?
- Some things to be prepared for as we all head into the future of voice search
- How can content marketers optimize SEO for voice search – what changes are needed?
- The massive voice search importance of Google Featured Snippets … read and re-read!
Virtual Reality (VR), Augmented Reality (AR) – and now even Mixed Reality (MR) – are ways content-marketing solopreneurs can gain a huge competitive edge, by giving their users more absorbing and engaging content. As technology advances, users will expect brands online to give them something new to enjoy and interact with. From the point of view of brands and marketers, immersive, real-world experiences will become part of the new ways through which they can distinguish themselves.
Of course, the heart of content marketing will always still be great and relevant content; that will not change. While adopting new ideas from VR, AR or MR, it’s important to see that they should be supplemental to great content and not a way to mask bad content with “gimmickery”. If you can offer the right combination of valuable content, along with innovative technology that enhances the quality of that content, you can take your content marketing to a whole new level, and leave the rest of the market behind. That should be the aim of your game.
- The difference between Virtual Reality and Augmented Reality – and Mixed Reality?
- Here’s the fun part of this article … some terrific examples of VR, AR and MR!
- What research shows up as the most interesting VR/AR trends for solopreneurs to watch!
- How to create a content marketing strategy that incorporates VR, AR or MR experiences!
So what are your thoughts on this topic? Do share!
This post is incomplete without your input. The community of aspiring digital solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us in the comments field below this post.
In our series of Guides:
- Contented Solopreneur Guide 1: Are you ready to be a solopreneur?
- Contented Solopreneur Guide 2: Is a solopreneur business right for you?
- Contented Solopreneur Guide 3: Looking for solopreneur inspirations?
- Contented Solopreneur Guide 4: Content Marketing Basics Examined!
- Contented Solopreneur Guide 5: Content Marketing Strategy Starter!
- Contented Solopreneur Guide 6: Deep Dive Into Target Audiences!
- Contented Solopreneur Guide 7: Deep Dive Into Brand Strategy!
- Contented Solopreneur Guide 8: Starting Your Content Marketing!
- Contented Solopreneur Guide 9: Growing Traffic And Conversions!
- Contented Solopreneur Guide 10: Top Avenues For Strong Earnings!
- Contented Solopreneur Guide 11: Building Your Success Attitude!
- Contented Solopreneur Guide 12: Tracking Technology And Trends!