This guide aims to bring you six different nuances to the key concepts involved in growing traffic and conversions for your solopreneur business. Getting more traffic and traction is really the beginning of the success of your business. It’s where the strategy meets execution – and where the rubber hits the road.
There are lots of ways to grow traffic from the search engines, social media and other avenues. But equally, if not more, important is being able to capture that traffic and convert into potential customers of your products and services. Traffic by itself is meaningless without adequate conversion – which is why experts believe that while traffic applauds your blog, its conversions that applaud your business.
Search engines traffic still tops any other source of traffic to the blogs and websites of solopreneurs who do content marketing. Even though getting Google listings and rankings are getting to be very tough against competition (because of the many changes in Google’s ranking algorithms), bloggers and content marketers still do need search engine-driven traffic to survive and thrive. Social media does bring you quite a bit of traffic, but not to the same degree.
How best can you, as a solopreneur, cream the search engines (notably Google) to get enough traffic and more to your website? How do you beat the competition to get high Google rankings? How do you ensure that you are doing your search engine optimization (SEO) correctly, according to the rules of the game currently allowed by Google?
- Google has become so smart that content marketers have to become as smart – or smarter!
- The new keyword research is about writing first, and then find traffic-generating mother lodes!
- On-page SEO is not about keyword-stuffing. It’s now about site structure and interlinking!
- The case for and against aggressive backlinking for off-page SEO
Extracting maximum traffic from social media is one of the best ways to mitigate the time lag that content-marketing solopreneurs have to contend with, in getting organic Google rankings. According to a report by Social Media Examiner, a huge 92% of marketers said social media traffic was growing very important to their business.
The real power of social media isn’t just in the vast number of audiences on these big platforms, but in the broad and deep and engaged conversations going on across multiple platforms. No matter how small your business, or how obscure your niche, there is an audience out there on some social media platform that’s just right for you.
- Understanding the 7 top social channels and their traffic profiles
- Understanding social channels traffic and separating their different engagement levels
- Some basics for building your brand and driving traffic from social channels
- How to get the most traffic out of social channels with the right kinds of content
Content promotion is a time-and-effort-consuming process, probably the most tedious for content marketing solopreneurs. No wonder then that most content marketers, fatigued with just content creation, have no bandwidth left for doing a good and thorough job at content promotion. But herein lies the problem.
It is not correct that content creation and content promotion are both 50-50 parts of the whole of content marketing. In fact, Derek Halpern, the noted content marketer holds that the 80/20 rule is the correct one. Content creation is just 20% of your job. It’s content promotion that is the 80% of the whole content marketing game.
- What is content promotion – and how important is it to content marketing?
- Organic methods of content promotion – the big four
- Paid methods of content promotion -the big three
- Two other methods of content promotion you can try
Content repurposing is a heavy term for some fairly easy work for a solopreneur content marketer. In simple English, it just means that you take your main piece of content (a blog post?) and then break off parts of it for changing into different content formats – like infographics, videos, podcasts, slidedecks, ebooks etc. It’s a bit like doing less original work, and then stretching it out backwards and forwards and sideways, to get the most value out of it, and serve target audiences in different ways.
It’s a lot easier than writing a lot of fresh blog posts, if you can thus squeeze out the maximum juice from every blog post you write. Besides, it also gives you a lot of promotional advantage to be seen in different formats on the same topic across the Net.
- What is content repurposing – and how does it benefit solopreneur content marketers?
- In how many ways can you repurpose your blog post content to amplify your brand?!
- How do you repurpose content for different media formats? Is there a framework you can use?
- Can you repurpose other people’s content? How can that benefit you in building your brand?
Conversion rate optimization is the process by which content-marketing solopreneurs can tighten their websites and processes, to make them strong lead-capturing and lead-nurturing machines. While a lot of us, solo marketers, believe conversion rate optimization is only for the big businesses, that is not true at all. We too need a strategy to convert our casual site visitors into customers.
We need a plan on how to marshall people unobtrusively and yet powerfully towards making purchases from us. We need to structure the steps by which we tighten our grip on casual visitors and actually lead them through a process to ultimate buying. Conversion rate optimization is the crux to using content marketing to actually sell.
- What is conversion rate optimization – and why do you need it?
- Step 1 of your conversion rate optimization strategy: begin with a lead flow diagram
- Step 2 of your conversion rate optimization strategy: have a lead scoring system
- Step 3 of your conversion rate optimization strategy: have an email automation campaign
Marketing automation seems, to most solopreneurs in content marketing, to be a bit of a misnomer. It gives cues of gearwheels spinning and marketing running on auto-pilot, doesn’t it? But that’s perhaps what it is not … it’s actually about a whole new level of dynamism in customer relationship management … a second set of brains for the solopreneur!
The best way to see how beautifully marketing automation can work is to see how Amazon works. Have you seen the way Amazon nurture their leads, so systematically and in such a targeted and focused way, that before you know it you are led as a customer from one step to the next till you buy … and then buy more … and then buy even more?
- What is marketing automation? Well, all you have to do is to see Amazon in action …
- The other way to describe marketing automation would be to call it “mass customization” …
- What to look for when buying marketing automation software or solutions
- What’s the real ROI of marketing automation? Is the cost-benefit equation positive?
So what are your thoughts on this topic? Do share!
This post is incomplete without your input. The community of aspiring digital solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us in the comments field below this post.
In our series of Guides:
- Contented Solopreneur Guide 1: Are you ready to be a solopreneur?
- Contented Solopreneur Guide 2: Is a solopreneur business right for you?
- Contented Solopreneur Guide 3: Looking for solopreneur inspirations?
- Contented Solopreneur Guide 4: Content Marketing Basics Examined!
- Contented Solopreneur Guide 5: Content Marketing Strategy Starter!
- Contented Solopreneur Guide 6: Deep Dive Into Target Audiences!
- Contented Solopreneur Guide 7: Deep Dive Into Brand Strategy!
- Contented Solopreneur Guide 8: Starting Your Content Marketing!
- Contented Solopreneur Guide 9: Growing Traffic And Conversions!
- Contented Solopreneur Guide 10: Top Avenues For Strong Earnings!
- Contented Solopreneur Guide 11: Building Your Success Attitude!
- Contented Solopreneur Guide 12: Tracking Technology And Trends!